Comedian Nate Bargatze reveals biggest failing as car owner in unlikely new role

He's the average guy who doesn't know it all - and freely admits he needs help. 

Bargatze says in a new ad, "Look, I don't know how to take care of my truck. But the technicians at Ford Service - they do."

The Ford Motor Company on Monday announced Bargatze as the face of a new "Real Parts. Real Pros. Real Easy" customer service campaign.

"I haven't really done a lot of stuff like this," the comedian told Fox News Digital in a recent on-camera interview.

He said everyone wants "people they can rely on" - and "I think Ford's done the best at it. And especially with their service business, I think they're doing a great job. It's an iconic brand that's also evolving and moving forward."

He said his Ford Bronco "gets fixed a lot easier when they come to your house."

He said things in today's world have been "sped up, and it's been speeding up more and more. So I think people want to take a breath, they want to take a step back. Not everything needs to be so polarizing. Things can still be just simpler, and I've seen that with the tour that I go on."

He does not include politics in his stand-up routines. 

"You know, it's a ton of people [just] coming out, and they get to have fun, and they get to laugh ... and I want to be there for them."

That's the parallel he sees with Ford, he said. 

"It fits! Ford has their parts. So when you buy a Ford car, it's not complicated. You have it [all] from one place. The people that are making it - they're coming to help fix your car or take care of your car. It is from Ford. So I think it's a big trust issue."

His approach to comedy, he said, is simple and down to earth.

"I make fun of me. I make fun of myself ... and I try not to go outwards."

He added, "I think that's why people can relate to it now. ... And I think stand-up comedy can stand the test of time. It can't get any more authentic than just a person talking to an audience."

Peter Burke of Fox News Digital contributed reporting.