Africa's Hotel Industry Now Adapts to New Traveler Demands: Marriott Moves into Safaris, Sun International Revamps Timeshares

The hotel sector in Africa is experiencing some massive transformations in order to meet a new wave of travelers who want something greater than mere hotel stays. As hotel businesses evolve in accordance with changing needs, Marriott International as well as Sun International have undertaken major initiatives in changing their product offerings in order to stay ahead in this ever-changing African market.Among the most striking of these trends is the move into high-end branded safari lodges, in conjunction with modifications of timeshare schemes, as hotel groups cater to growing demand for experiential travel products blending luxury with nature and host culture.Marriott Expands into Safari Lodges Across AfricaThe transition to safari accommodations for Marriott International is a big step into the unknown. Tapping into booming safari tourism a steady draw for wealthy customers, Marriott has teamed up with influential local African hotel owners to develop branded safari lodges.