airBaltic Reveals 2025 Customer Survey Results Showing Strong Loyalty and Exceptional Service Across the Baltics and Beyond

Survey Methodology and Reach

Strong Brand Loyalty and Industry-Leading Net Promoter Score

Exceptional Passenger Satisfaction and Brand Associations

Customer satisfaction remains remarkably high, with 96% of respondents expressing that they were satisfied or highly satisfied with their most recent flight experience with airBaltic. Passengers most frequently associated the airline with key attributes such as convenient flight schedules (51%), attractive price promotions (43%), and a broad network of direct flights (31%). These factors collectively distinguish airBaltic in a crowded market and resonate deeply with travelers seeking reliability and value.

High Marks for In-Flight Experience and Cabin Crew

Smooth Airport and Ground Services

Travel Purpose and Passenger Demographics

Growing Popularity of airBaltic Club Loyalty Program

Tailored Travel Options and Business Class Enhancements

Dominant Online Booking Channel

Outlook and Network Expansion