Good Travel Alliance Summit 2025 to Champion Sustainable Tourism Innovation at the Green Destinations Conference

Held under the umbrella of Green Destinations, an internationally recognized organization supported by the European Commission, UNDP, and aligned with the UN Sustainable Development Goals (SDGs), the Summit reinforces a critical shift from certification to impact-oriented, experience-driven sustainable travel models.

Unlike conventional sustainability summits that often focus solely on destination standards, the Good Travel Alliance Summit 2025 takes an innovative approach by prioritizing activities and travel experiences as key connectors between travellers, local communities, and sustainability goals.

Confirmed features of the event include:

Interested speakers are encouraged to align their proposals with:

The Summit will coincide with the annual Green Destinations Awards ceremony, spotlighting destinations whose sustainability achievements have been independently verified against the Green Destinations Standard. This globally recognized benchmark evaluates governance, environmental management, cultural preservation, and social equity in tourism development.

Awarded destinations in 2025 include:

To complement destination-focused efforts, Green Destinations has launched the Good Travel Stories Competition 2025. Businesses, especially micro, small, and medium enterprises (MSMEs), are invited to showcase sustainable travel experiences in three categories:

Entries may be submitted as videos or image-based stories, with evaluation criteria including:

The competition, open globally, aims to amplify private-sector contributions to tourism resilience and provide a platform for SMEs, artisans, guides, and operators often overlooked in traditional award schemes.

In two standout regional projects, Green Destinations is currently leading on-the-ground transformation in:

The GTA Summit and Green Destinations 2025 Conference reflect a turning point in global tourism. With support from the European Union, national tourism authorities, and sustainability-focused NGOs, the event promotes:

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